Government Campaigns

In reply to Mr MALINAUSKAS (Croydon—Leader of the Opposition) (18 November 2020).

The Hon. S.S. MARSHALL (Dunstan—Premier): I have been advised:

Yes, various government departments utilise this legitimate and contemporary communications method as a part of their campaign activities.

For example, the state regularly utilises influencers and key opinion leaders to entice consumers to visit our state.

Influencers are used through social and other media to engage with the intended target audience.